Cool initial results for FAB Cars

September 16, 2008

Our initial results from launching this new website for cool cars looks very promising. Within 8 days of going live we managed to get to number one for four of our targeted search terms in a major search engine. So our rough estimation of 1-2 weeks for individual listings to show up in search results looks to be about right.

We shall see over the next few days how much traffic these search terms bring to our website and whether that traffic is generates any good leads.

ford puma in hastings eastbourne east sussexI guess one of our next tasks is to get more people to list their used cars on this site as at present we only have a Ford Puma in Sussex listed. With quite a high cost to list your car compared to other websites this might be a challenge but factor in that it’s about two hours work for a SEO specialist to prepare each listing then it’s quite good value. The proof of the pudding is in the eating they say so if we can demonstrate solid results of improved final value sales then the listing fee will be worth it.


September 11, 2008

Buy Ford Puma at FAB is a new website designed and developed by us to allow Private individuals to buy and sell used cars. This website takes a different approach to selling cars on a website, in that each of the listings is optimised for the search engines.

Taking our knowledge of web development & SEO techniques we’ve integrated that into this website to help promote and increase the amount of traffic (excuse the pun) to individual listings. More traffic = better final sale price & enquiries.

It does take a little time to generate the extra traffic 1-2 weeks so not suitable for a quick sale, but we wanted a website where we could get a better price for our own Ford Puma car which is listed on there.

Time will tell how successful this approach to selling cool cars is, but according to our research 11.5m buyers start their search for a new/used car with a search engine rather than a dedicated automotive site, so hopefully we can capitalise on that.